Why Choose us

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Personalised Local Experience: As residents of the areas we serve, we select properties in prime, safe locations. Being independent means we’re able to go the extra mile, providing you with a personal and tailored experience to meet your needs.

Luxury and Comfort: Our properties are designed with your comfort in mind. From modern amenities like Smart TVs to high-end furnishings, every property is self-contained, providing a homely atmosphere that helps you feel settled, whether you're staying for business or leisure.

Flexible Stay Options: Need a place for one night or a whole year? We’ve got you covered. We offer a variety of properties to accommodate any length of stay, ensuring you get the flexibility you need.

Local Support On Demand: Our dedicated local team is available to assist you whenever needed. Whether it's booking a restaurant, arranging additional services, or simply providing extra towels, we're always on hand to ensure your stay is as smooth as possible.

Spotless Living Spaces: All of our properties are professionally cleaned on a weekly basis. We also offer additional services like dry cleaning and ironing upon request, ensuring your environment remains tidy and comfortable.

Business or Leisure Travel: Whether you’re visiting for work, vacation, or require a temporary stay during home renovations or relocations, our upscale homes provide the ideal setting. With properties of all sizes available, we offer a perfect fit for any duration or occasion.

A Trusted Accommodation Provider: Our commitment to quality and customer service has earned us the trust of many, from independent travellers to major corporations. We aim to deliver exceptional service every time, making us a reliable choice for your accommodation needs.

Guest Reviews

Harts - Loft, St Ives

We spent a long weekend staying at Harts Loft, St Ives.

The apartment was wonderful. Spotlessly clean, welcoming and comfortable. The owners had really thought about the comfort of guests and additional touches like spare toiletries, a welcome pack including milk in the fridge made us feel able to enjoy ourselves straight away.

Bed linen, towels, crockery and soft furnishings were of good quality which made living in the space enjoyable.

The views are extraordinary and accessibility to all the local bars and restaurants was easy with everything on the doorstep.

Booking was simple, communication excellent from the owners and Smart Choice meaning we won’t hesitate to use the service again and hopefully secure another stay in the property. We were genuinely sad to leave the apartment and St Ives!

Andrea, May 2025
Harts - Loft, St Ives

The Smartchoice stats team, and in particular Kelly, were very friendly and provided loads of helpful information about the stay.

Their guest pack was very informative before we arrived, with great information and dog friendly recommendations.

We would definitely go back again, and we really fell in love with st Ives. We couldn’t recommend their apartment enough. Very well situated in the centre of the harbour, overlooking the bay.

Kelly kept in touch throughout, and has been very helpful, providing clear check-in and check-out instructions, and other useful dog friendly info.

Highly recommended

Thomas, May 2025
Harts - Loft, St Ives

Highly recommend Harts Loft, its location is second to none, being literally on the harbour front. Amazing views of the water and the hustle and bustle of St Ives. The apartment was clean and welcoming and had all that we needed for our stay. It was set up well for our needs ( kids and a dog) with an open living area. The hosts were really helpful. Will certainly be coming back.

Thank you for helping us make some amazing memories!

Lois, April 2025