Welcome to SmartChoice Stays

Short Stays, the Smart Way

Serviced Accommodation & Holiday Properties for Business & Leisure Trips

At SmartChoice Stays, we specialise in offering high-quality short-term rental accommodations across Berkshire and Cornwall. With our head office located near Wokingham, UK, we are deeply rooted in the communities we serve.

Our mission is to provide a seamless and comfortable experience for guests while supporting property owners with reliable, hands-off property management.We distinguish ourselves through our personalised approach, which is all about forming genuine connections with our clients.

By keeping our portfolio focused, we are able to provide tailored services and ensure consistent quality for our landlords. Our priority is not just to manage properties but to help maximise rental income while delivering exceptional value for guests.

Short-term letting can often feel overwhelming, but at SmartChoice Stays, we aim to take the stress out of the equation. Our local team, based across Berkshire and Cornwall, knows these areas like the back of their hands and is always on hand to provide real, friendly support. No call centres, no automated responses—just genuine people who care about making your stay or rental experience as smooth as possible. If there's ever a question we can't answer right away, we’ll make sure to get the information you need promptly.

Trusted Airbnb Partner: view our listings & reviews on Airbnb here.

Our Properties

Harts Loft, St Ives - Beachfront Apartment With Panoramic Sea Views

Harts Loft – a Perfect Beachfront Escape in gorgeous St Ives!

🌊 Spectacular Views | Prime Location | Unbeatable Beach Access

🎄 Christmas Special: Decorated for the festive season from 26th November to 5th January, enjoy harbour views, festive lights, and a welcome basket with mulled wine, hot chocolate & seasonal treats.

☀️ Wake up to uninterrupted harbour views across St Ives Bay to Carbis Bay and the Hayle Estuary, just steps from the beach, cafes, and local bars.

This top-floor apartment offers a true coastal retreat. Most windows boast panoramic views of St Ives Bay’s waters and sands. The ever-changing scenery, with endless shades of azure, is mesmerizing!

💙 Why You’ll Love It Here:

✨ Spectacular Views – See fishing boats, glowing sunrises, and calm waters from the spacious open-plan living, dining & kitchen.

✨ Footsteps to the Beach – Direct access to Harbour, Bamaluz, Lambeth & Porthminster Beaches. At low tide, stroll along a 1.5km stretch of sand.

✨ Surfer’s Haven – 300m to Porthmeor Beach, Cornwall’s iconic surf spot, with stunning sunsets.

✨ Wildlife Watching – Seals swim into the harbour at high tide; dolphins may appear too! 🦭🐬

✨ Kid-Friendly Fun – Spacious open-plan living, nearby safe beaches, and low-tide sand for building sandcastles.

✨ Modern Amenities – Fast Wi-Fi, Smart TV (Netflix, Prime & NOW), Bose sound system, Tassimo coffee machine.

✨ Extra Touches – Cosy throws, board games, binoculars for wildlife.

✨ Pet-Friendly – Furry friends welcome! 🐾

✨ In the Heart of St Ives – Cafés, galleries, and restaurants within walking distance.

Top Amenities:

2 Bedrooms (1 Double, 1 Twin)

1 Shower Room

Smart TV (Netflix, Prime, NOW)

Complimentary Wi-Fi

Bose Sound System

Tassimo Coffee Machine

Board Games & Binoculars

Mini Toiletries & Welcome Pack

Basic Essentials (Tea, Coffee, Salt, Pepper, Oil)

Pet-Friendly

No smoking

No dedicated parking (public car parks nearby)

A Note on the Surroundings:

Located in St Ives’ heart, near attractions including the historic Sloop Inn. Prime location means easy access to everything St Ives has to offer. Please note that the area can be busier at certain times. Double-glazed windows keep your stay comfortable. Best for guests who love being close to the action.

Top Places to Eat:

From casual beachside spots to fine dining, enjoy seafood, fish & chips, or Michelin-starred meals.

Adventures & Hidden Gems:

We’re passionate about exploring the coast. Our digital welcome guide shares our favorite spots, available before your stay.

Parking:

No designated parking, but public car parks nearby (~£8/24h). Booking confirmation includes details for convenience.

Getting Here:

Accessible via M5 & A30. Park & Ride at St Erth or take the train to St Ives for stunning coastal views.

✨ Book your stay today and experience the magic of St Ives!

Guests have full access to the apartment—living areas, kitchen, bedrooms, bathroom.

Entrance:

Rear of building, up two steps, shared with one apartment. Private internal staircase with handrail leads to the loft.

We respond quickly and offer tips, recommendations, and local insights. Contact via platform messages—usually within an hour during 8 AM–8 PM.

Special Offers:

Extended Stay Discount – 14+ nights, 10% off 🏖️

Last-Minute Deals – Booking within 7 days? Ask for discounts ⏰

Seasonal Offers – Off-peak or holiday deals 🎉

Referral Discount – Recommend a friend, both save 🤝

Message us about any offers—we’ll help make your stay affordable 🌟

MORE DETAILS

Guest Reviews

You can see more on the Guest Info & Reviews page
Harts - Loft, St Ives

We spent a long weekend staying at Harts Loft, St Ives.

The apartment was wonderful. Spotlessly clean, welcoming and comfortable. The owners had really thought about the comfort of guests and additional touches like spare toiletries, a welcome pack including milk in the fridge made us feel able to enjoy ourselves straight away.

Bed linen, towels, crockery and soft furnishings were of good quality which made living in the space enjoyable.

The views are extraordinary and accessibility to all the local bars and restaurants was easy with everything on the doorstep.

Booking was simple, communication excellent from the owners and Smart Choice meaning we won’t hesitate to use the service again and hopefully secure another stay in the property. We were genuinely sad to leave the apartment and St Ives!

Andrea, May 2025
Harts - Loft, St Ives

The Smartchoice stats team, and in particular Kelly, were very friendly and provided loads of helpful information about the stay.

Their guest pack was very informative before we arrived, with great information and dog friendly recommendations.

We would definitely go back again, and we really fell in love with st Ives. We couldn’t recommend their apartment enough. Very well situated in the centre of the harbour, overlooking the bay.

Kelly kept in touch throughout, and has been very helpful, providing clear check-in and check-out instructions, and other useful dog friendly info.

Highly recommended

Thomas, May 2025
Harts - Loft, St Ives

Great position with views from the windows overlooking the harbour. Comfy beds with pristine bedding, plenty of hot water and great to have toiletries included. Lounge area great.

This was an excellent apartment to stay in, so clean, welcome basket was a lovely touch and thank you for the fresh milk.

Totally recommend.

Angie, October 2025